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2012 Land Rover Defender gets new diesel

The 2012 Land Rover Defender gets a new, cleaner, 2.2 litre diesel engine It’s hard to decide what to do with a motoring icon icon like the Land Rover Defender. Do you keep on evolving it or do you have a radical re-think? All that’s up for discussion at Land Rover at the moment, with Project Icon taxing the brains of Land Rover’s best.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Aston to build cars abroad

By Ben Oliver Motor Industry 03 March 2008 23:05 Aston Martin is to manufacture a major model outside the UK for the first time, CAR Online can exclusively reveal. The iconic British car maker will use the Geneva Motor Show to announce that its new Rapide four-door coupe will be built in Austria by Magna Steyr.The firm’s Graz factory is expected to build up to 3000 Rapides each year, with deliveries starting in early 2010. As with all Aston Martin engines, the £200,000 Rapide’s 6.0-litre V12 will be built in Cologne.