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The Super Bowl's most refreshingly honest car ad

In 2000's High Fidelity, hapless record-store owner Rob Gordon -- played memorably by John Cusack -- opines, “What really matters is what you like, not what you are like." In the year 2000, I was 24 years old and was working on a punk rock magazine, an environment not dissimilar from Gordon's Championship Vinyl. The line made a lot of sense to me; it was a quiet, back-of-the-head maxim that informed much of what my friends and I did and how we saw people. It's a shallow way of looking at things, but for those of us who came of age amid the us-vs.-them liberal identity politics of the '90s, awash as we were in Public Enemy's political consciousness, the post-AIDS gay-rights push and the loud-fast feminism of the riot grrrl movement, there was a good chance that if somebody liked the things you liked, they thought like you and they were good.

Buick Regal GS and eAssist join 2012 lineup

Choices double for Buick Regal buyers this fall, as the sedan will be available with eAssist light-hybrid technology for 2012 and in a performance-oriented Regal GS variant. The Regal with eAssist fuel-saving technology will start at $29,530, and the higher-output Regal GS will start at $35,310. Prices include destination fees.

BMW to push build-to-order for X3

BMW wants you to buy a car the European way: The German automaker, which wants to pass Lexus as the leading luxury brand in the U.S. by 2012, is trying to convince its U.S. customers that they should order their BMWs with exactly the stuff they want on it, not settling for whatever is on the lot.