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New version of Sync turns car into mobile wireless hotspot

The next generation of Ford's Sync system will turn the car into a wireless connection hotspot. The wireless Internet connection is active when a cellular wireless card, also known as an air card, is plugged into the car's USB port. The connection can than be accessed by wireless devices in the car, such as a laptop computer or a handheld device.

Apple announces 'iOS in the Car' hands-free system

Apple has announced the next generation of in-car iPhone integration with its latest software update, iOS 7, named 'iOS in the Car'. Next year will see carmakers including Honda, Mercedes Benz, Nissan, Ferrari, Chevy, Infiniti, Kia, Hyundai, Volvo, Jaguar, and Acura offering Apple's new iOS in the Car system, developed to let drivers use key iPhone functions via the dashboard screen. Drivers will be able to make phone calls, play music, display Apple Maps and receive iMessages either by using the car's controls or through voice commands to Apple's voice-recognition program, Siri, which can also read iMessages aloud and write new messages as part of Apple's Eyes Free feature set.

Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.