Ptc 3013 Cabin Air Filter on 2040-parts.com

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Concept Car of the Week: Honda HP-X (1984)

20 years after producing its first production car, Honda grew enough confidence to challenge European sports cars on their own turf. Going straight for the jugular, they commissioned the famous Italian carrozeria Pininfarina to design a mid-engined two-seater concept for the 1984 Turin Motor show. The HP-X, standing for Honda Pininfarina eXperimental, had a very clean composition divided in three distinct elements: the matte black lower, the white ribbed body and the completely transparent canopy on top.

Audi Q3 Vail Concept previews Audi Q3 RS +video

Audi Q3 Vail Concept The Audi Q3 Vail Concept – revealed at the Detroit Auto Show – gets a winter theme and previews the RS-engined hot Q3 Audi are planning. The Interwebs decided this last few days that the Audi Q3 Vail would be a two-door coupe version of the Q3 – a mini X6, for want of a better comparison. But it’s not.