Purolator Pro-fuel Regulator 3/8 Chrome Adjustable Performance on 2040-parts.com

BMW i8: Mission Impossible

BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’,  berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.

Audi does Vegas

Rupert Stadler, chairman of Audi AG, became only the third car company executive to deliver a keynote address at the Consumer Electronics Show, and he did it--as all the best Toastmasters do--by starting with a joke. “When I received the invitation to speak here this year, I thought: why don't I bring a nice example of an electronic device made by Audi,” said the chair. “Ladies and gentlemen, meet the Audi E-tron Spyder concept car.

Fred Watson Overend 1927-2008

Last night my Dad died. I know this isn’t the appropriate place to write, and I know it’s an abuse of my ability to do so, but I need to tell the world what it has lost. Fred was my Dad.