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Say Chevrolet--not Chevy--GM tells employees

From racetracks in the heartland to the iconic strains of “American Pie,” one word--Chevy--has transcended class and culture and helped raise the bow-tie brand to the lofty status as one of the most recognized in the world. But now, one of the most blue-collar and singularly American marques is going formal: General Motors has told its employees to use the world “Chevrolet” instead of the commonly used “Chevy” nickname. An internal memo distributed this week directs workers to use the official name in all communications, from official duties to simple conversations.

BMW releases X1 (2009): teaser pictures and video

By Peter Adams First Official Pictures 05 June 2009 16:00 UPDATED: BMW has just released video of a partially disguised X1 testing in Majorca BMW has released four teaser shots of its forthcoming X1 on a Facebook page dedicated to the mini-SUV. The X1 won't be officially unveiled until the Frankfurt motor show in September 2009, but BMW has been cranking up the publicity machine for its new 4x4 since a concept X1 was shown at Paris last year. CAR's Georg Kacher drove a prototype X1 earlier this year (CAR, May 2009) and in the past few days BMW has also released official shots of the car clad in the company's infamous psychedelic disguise.

McLaren MP4-12C at the 2010 Festival of Speed

By Tim Pollard First Official Pictures 30 June 2010 09:49 McLaren will show its new MP4-12C supercar for the first time in public at the 2010 Goodwood Festival of Speed this weekend. McLaren's F1 drivers Lewis Hamilton and reigning world champion Jenson Button will drive the 12C up the Goodwood hillclimb on Saturday and Sunday in the Supercar Run.They're wheeling out the F1 stars again?Yep. The MP4-12C is being heavily promoted by McLaren's grand prix racers.