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New Toyota Auris starts rolling out at Burnaston

The new 2013 Toyota Auris – Toyota’s modern Corolla – has commenced production at the Toyota plant in Burnaston. Toyota revealed the new Auris back in August – ahead of a public debut at the Paris Motor Show – which, although pretty much the previous Auris when you dig deep, does offer a more dynamic look and the promise of better driving dynamics too. With the new Auris a big deal for Toyota in Europe, Toyota are trumpeting the start of Auris production in Burnaston and have rolled out Vince Cable, Secretary of State for Business, to mark the occasion.

Aston Martin Shop – at the Nurburgring

Aston Martin has opened a 2500 sq ft shop at the Nurburgring selling accessories and trinkets And now Aston Martin has decided it’s time to play shopkeeper, so they have opened up a new merchandise store at the Nurburgring. And they’re in good company, as both Nissan and Ferrari have recently done the same. But this is as much about the Nurburgring’s intention of becoming a leisure and business centre as it is about being a sales refuge for beleaguered car makers.

Chrysler in crisis

By Liz Turner, in the US Motor Industry 02 March 2007 04:28 The trouble with Chrysler: the background In 1996 when Chrysler opened its $1.1bn headquarters in Auburn Hills, 30 miles north of Detroit, executives joked that if things didn’t work out, they could always sell it as a shopping mall. Following DaimlerChrysler’s annual press conference on 14 February, local realtors are, no doubt, sneaking in to take measurements. Chrysler Group announced a staggering operating loss of $1.5 billion for 2006, and in the subsequent question time, DaimlerChrysler’s CEO Dieter Zetsche said the company ‘will examine far-reaching strategic options with partners’.