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Mazda MX-5 25th Anniversary Edition & all new MX-5 previewed: New York Auto Show

The Mazda MX-5 25th Anniversary Edition Mazda is playing their best card at the New York Auto Show – the evergreen MX-5 – with a special edition to celebrate its 25th birthday – the Mazda MX-5 25th Anniversary Edition – and a preview of the chassis for the all-new MX-5. The 25th Anniversary Edition of the MX-5 is based on the 2.0 litre Roadster Coupe with the 158bhp engine and can be had with either a manual or automatic gearbox, but just one colour – Soul Red Metallic. Titivations include a black roof, door mirrors and A-Pillars, 17″ Dark Gunmetal alloys, Bilstein dampers, Piano Black trim and off-white leather seats with ’25th Anniversary’ logos embossed on the seats.

EVER Conference 2007 - Ecological Vehicles and Renewable Energies

Whether the European Commission does or doesn't succeed in fixing a tight new emissions cap on vehicles by 2012, 'clean' is definitely in vogue right now. So it seemed appropriate that the eco-party last week moved to the French Riviera. 'EVER' - Ecological Vehicles and Renewable Energies - is in its second year and showcased a motley crew of environmentally-friendly vehicles at the Forum Grimaldi in Monaco.

BMW i8: Mission Impossible

BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’,  berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.