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Bentley Continental Flying Spur Arabia & Flying Spur Speed Arabia revealed

Bentley Continental Flying Spur Arabia It doesn’t take a genius to work out that a good way to keep your customers happy is to make them feel special. Make them feel they’re getting something no one else is because they’re so important. And car makers are no different to any other business, so if they see a chance to do a Limited Edition and suck up to a bunch of good customers at the same time, so much the better.

2015 Lincoln Navigator gets a fresh face

Lincoln has just unveiled a refreshed 2015 Navigator. The Navigator received its last visual updates in 2007, but today steps out with a fresh fascia and improved interior and exterior styling. Seven years is a lifetime in the car world, and the 2015 Navigator will have some pretty stiff competition in the luxury SUV class including the Mercedes-Benz GL and Cadillac Escalade.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.