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Interior Motives China Conference 2010: Day 1

Despite Europe being grounded due to volcanic ash, the third Interior Motives China conference got underway in Beijing with a record number of delegates and speakers – proof, as if it were needed, that this event is now one of the most important in the global car design calendar. This year's theme was 'New brands and the search for a design identity', and among the audience were young Chinese designers keen to learn more about international car design techniques, as well as veteran western designers hoping to gain a deeper understanding of the market they are creating vehicles for.  Session 1: The Market for Design Edward Wong, Director of Transportation Design at China Central Academy of Fine Arts (CAFA), set the mood for the conference in his long, flowing 'Chang San' robe (very traditional Chinese attire). He opened the conference and invited panellists to share their views on what China's needs are and explore what makes the market so unique.

Jaguar premieres first Super Bowl ad ahead of game

Jaguar must have been ecstatic about its first Super Bowl ad because the British automaker decided to premiere it online before the big NFL showdown on Feb. 2. The ad features renowned British actors Sir Ben Kingsley, Tom Hiddleston and Mark Strong in the leading roles in its Super Bowl ad production.

Saab calls off deal with Chinese automaker

Saab parent Spyker Cars NV said Thursday that a strategic partnership deal with China's Hawtai Motor Group that would provide cash to help Saab turn around its business has been terminated. As a result, Saab may enter into a new strategic partnership with Hawtai or another Chinese party on manufacturing, technology and distribution in China, Spyker said in a release. "Since it became clear that Hawtai was not able to obtain all the necessary consents, the parties were forced to terminate the agreement with Saab Automobile and Spyker with immediate effect.