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Toyota Sai Revealed

The Toyota Sai Hybrid - a Toyota-ised Lexus HS 250h When we reported on the Sai’s launch schedule we did apologise that we didn’t have more information . All we knew was that it would be a Toyota hybrid based on the Lexus HS 250h and launch on the 20th. And remarkably, that just about covers it even though Toyota has unveiled the Sai.

Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

Audi settles 'Imported From Detroit' ad dispute with Eminem

Detroit charities have emerged as the victor in a dispute between Audi AG and Eight Mile Style LLC, the company that licenses Detroit rapper Eminem's songs, after Audi released a commercial in May that appeared to rip off of Eminem's "Imported from Detroit" Chrysler spot. "Audi has tremendous respect for Eminem and his works, and likewise for the 'Imported From Detroit' campaign which was created by Chrysler, and certainly Audi would never wish to insult or harm those parties or their fans and customers," the German automaker said Friday in a statement. Terms of the settlement weren't released, but as part of the agreement--which both parties said was reached "amicably"--Audi said it would "support the revitalization of Detroit by contributing to selected social projects." Audi didn't specify which organizations would benefit, but Joel Martin, of Eight Mile Style told the Detroit Free Press that a project "will be announced soon." "Just like 'Imported from Detroit' helped benefit charities like the Marshall Mathers Foundation, we as Eminem's publisher can give back to Detroit," Martin said, according to the newspaper.