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One Lap of the Web: Wax that woody; Bentley gets high-tech

-- Bentley comes striding into the 21st century with a Mulsanne souped up with no fewer than two keyboard-equipped iPads in the backseat, hidden behind veneered wood inlays. In a short film titled "Intelligent Details" -- one must assume Bentley marketers had to resist the urge to call it "Intelligent Design" -- Luc Donckerwolke, director of design, and Sang Yup Lee, head of exterior design, go for a ride in black-and-white Manhattan. Naturally, they are not driving.

Aston Martin at Geneva

By Ben Barry Motor Shows 04 March 2008 17:35 What’s new on Aston’s stand? Nothing. After a flurry of activity pre-Ford sale (V8 Vantage Roadster and DBS) and the recent V12 Vantage RS, it’s not surprising to find Aston Martin in something of a lull at Geneva.

How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.