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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Jaguar design through the eyes of art students

London's Clerkenwell Design Week runs from May 21-23, serving as the United Kingdom's leading independent design festival. Jaguar is the primary sponsor this year and for the event, it challenged students at the Royal College of Art to create a joint exterior and interior form study which “expresses their vision of future Jaguar design language in either a sports or luxury context.” Ewan Gallimore and Claire Miller won the contest with the F-type skeleton pictured, beating eight other teams. "We began the project by looking at light, specifically the way the light falls within the space at Clerkenwell," said Gallimore and Miller.

GM to auction 'Cooksey' Corvette Z06 to benefit Haiti relief efforts

General Motors will donate the proceeds from the sale of a limited-edition Chevrolet Corvette 427 Z06 that is crossing the auction block this weekend to help fund relief efforts in Haiti. GM design boss Ed Welburn will introduce the car at the Barrett-Jackson auction on Saturday in Scottsdale, Ariz. The automaker will donate the money from the sale to the American Red Cross to fund its work in earthquake-devastated Haiti.