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LA Motor Show: Maserati begins new era

MASERATI has kicked off a new era of brand activity with the arrival of its Ghibli compact luxury saloon. The company’s stand at the Los Angeles Auto Show launched a new slogan and philosophy, called ‘the absolute opposite of ordinary’, to journalists ahead of the show’s public opening. The Ghibli will spearhead the new initiative, which sets out the company’s stall for the foreseeable future as it tries to carve a bolder new path to create bigger waves in the luxury car world.

Infiniti means . . . what?

Ever since Infiniti was launched with mystifying advertising images of rocks and trees 21 years ago, Nissan Motor Co.'s luxury brand has been hard to pin down. Vehicles such as its G37, the 2011 M sedan and the QX56 SUV turn heads and win praise in buff books. But while luxury competitors such as BMW, Mercedes-Benz, Audi and Lexus have soared in consumer popularity over the past decade, Infiniti has struggled to keep up.

Nissan inaugurates new studio in Taiwan

Nissan opened its new Yulon Nissan Design Center (YNDC) in San-Yi, Taiwan yesterday, November 5th. The recent addition joins the global stable of Nissan studios responsible for bringing top talent and the best in creative design thinking to the company's global products. The YNDC studio joins Nissan's Atsugi and Harajuku Design Centers in Japan, the Nissan Design America studios in Farmington Hills, Michigan and San Diego, California and the Nissan Design Europe facility in London, UK.