Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Hyundai vows 50 mpg for U.S. lineup by 2025

Hyundai's entire U.S. vehicle lineup will achieve an average of 50 mpg by 2025, Hyundai Motor America CEO John Krafcik pledged on Wednesday. Speaking at the Management Briefing Seminars in Traverse City, Mich., Krafcik said Hyundai's U.S.

Fiat 500 Abarth 500 R3T rally car (2009) revealed

By Chris Chilton First Official Pictures 02 October 2009 13:00 After letting it wither to nothing but the name on a set of spoilers in an accessories catalogues a few years ago, Fiat really is serious about the Abarth brand again. We’ve already had hot Punto and 500 Abarth road cars, the Abarth 500 Assetto Corse racer, and now there’s this, the Abarth 500 R3T rally car, unveiled at the San Remo Rally. Not quite.