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Audi A3 e-tron (2015) to launch Audi’s plug-in hybrid attack

Audi’s first plug-in hybrid will hit the UK by 2015, with the electric-assisted drivetrain installed in the A3. E-tron versions of the next-generation A4 and Q7 will follow, as Audi gets serious about plug-ins, and takes the fight to BMW’s forthcoming range of ‘born electric’ i cars. Audi A3 e-tron: the full lowdown Audi UK’s number-crunchers have been trying to calculate the market’s size, to estimate potential demand and help shape the A3 e-tron’s spec.

BMW are rolling out their ‘BMW Genius’ programme across UK dealers

Even when you’re immersed in the latest car news day in and day out, it’s often quite tough to keep up with the new technologies car makers are offering, so many buyers must struggle to know exactly what their options are. That should be a job for the car salesman, but most car salesmen only worry about explaining how good the deal is and how it’s better than any other deal, so buyers often come away with a car that doesn’t fit their needs as well as it could. But with fewer new car buyers really wrapped up in performance and dynamics and more interested in the tech behind the wheels, BMW has been trying out an idea borrowed from Apple Stores by employing ’BMW Geniuses’ at 10 of their UK dealerships to explain the advantages of much of their technology to customers.

Chrysler offers up to $6,000 in incentives on some cars

If consumers can overcome the connotations that ride shotgun with buying a new car from an automaker in bankruptcy, there are some deals to be had on Chrysler vehicles. The company said Wednesday that it will offer up to $6,000 in incentives on some of its new cars in May in the wake of a 48 percent sales drop in April. The incentives run through June 1.