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Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

MG5 leaks out as MG6 starts production

The MG5 - expect the real-deal to be less flowing. We’re back to the Shanghai Motor Show again, with news of what was once an iconic British Marque continuing its revival under Chinese SAIC. Ahead of an expected reveal of theGolf/Focus-sized MG5 at Shanghai later this month we’ve got sketches of what MG’s hatch will look like.

BAC Mono finally hits the U.S. (video)

Sector 111 – US importers of the epic BAC Mono – have finally revealed the first US Mono at Cars and Coffee in Irvine, California. It’s more than a year since we reported that Sector 111 would be offering the BAC Mono in the US and now, having completely sold their 2012 allocation of just 12 Monos, the first US built (well, bolted together from a CKD kit by Sector 111) has been revealed to petrolheads at the Cars and Coffee meet in Irvine, California. And the Cars & Coffee meeting is a great place for Sector 111 to show off their first Mono as its attended by a bunch of knowledgeable and wealthy Californians, just the sort of potential buyer Sector 111 are looking for.