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Mercedes-Benz backs Smart with ads, deals

Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.

Hertz adds Corvette Stingray, Jaguar XJL to fleet

Hertz Rent-a-Car is adding to its Dream Car Collection and its Adrenaline Collection for drivers who want a little more fun from their rentals. It will now offer a Corvette Stingray Hertz Edition and a Jaguar XJL in select locations. This effort builds on the company's history of providing more than the average Camry.

Dok-ing Automotive contest calls for fresh interior designs

Dok-ing Automotive has launched a global sketch contest calling for interior designs for its XD concept.  Launched in collaboration with the Automotive Design Conference, the Croatian carmaker wants to see new, fresh and luxurious interior designs that embody its company slogan – ‘Driving First Class'. The XD's high-quality materials, colors, shapes along with the doors and seating layout offers a lot of scope for personalization through the use of color and material and so the design needs to be easy to alter in production. Your submission has to include three seats, three touchscreens on the dashboard (a 12″ central screen and two 17″ screens on each side) as well as the Dok-ing Automotive logo.