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Two thirds using mobile phones while driving

TWO THIRDS of drivers in the UK admit to using their mobile phone while driving despite it being illegal and dangerous. A study has found 60% of drivers make calls, send texts and even browse the internet on their phones when behind the wheel. Research by Flexed shows six out of 10 drivers say they answer the phone or reply to texts when driving.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

2011 Ford Mondeo: Moscow debut

The 2011 tweaked and tucked Ford Mondeo Ford have given the Mondeo a tweak or two to keep it fresh and have decided the ideal place to debut it is at the Moscow Motor Show in August. They’ve also sent us pictures so we can have a look at the cosmetic changes for the first time. We’ve covered all the news on the 2011 Mondeo’s engine upgrades – the 2.0 litre EcoBoost boasts and the three flavours of 2.0 litre Duratorq TDCi – and the new PowerShift six-speed, double-wet-clutch ‘box, so what is the Blue Oval offering up in the way of cosmetic changes?