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United States, United States
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Toyota will push safety in ad blitz
Mon, 06 Sep 2010Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.
Nissan's Design Future
Tue, 20 May 2008Recently Nakamura briefed the world's press at a product seminar and displayed some teaser images of the new Infiniti concept. The design is a coupe with classical sporty proportions featuring a cabin set back over the rear-axle and a long, sporty hood. Nakamura says the concept will not directly represent a future production model, but give the flavor of the new design theme.
Porsche finally becomes a VW company
Thu, 05 Jul 2012Volkswagen has announced it is to finalise its takeover of Porsche by buying the remaining 50.1 per cent of Porsche stock for €4.46 billion. The takeover of Porsche by VW has been a long and rocky road, but then family fallouts are always messy. It all started with Porsche attempting to consume VW, but some clever manoeuvring by Ferdinand Piech thwarted the efforts of his cousin, Wolfgang Porsche, to swallow up his business and the financial crisis saw Porsche rack up €10 billion in debt in the process.