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Hyundai arrives in Piccadilly Circus

Hyundai arrives in Piccadilly Circus If you want a clear sign of how mainstream Hyundai has become, the news that it’s taken over the iconic billboard display in Piccadilly Circus from Sanyo is as much evidence as you need. Piccadilly Circus is the UK version of Times Square, and the neon signs have been a splash of international colour washing over Eros for a century, during which time there have been just fifty brands showcasing their wares to the 50 million or more passing Londoners – and visitors – every year, not counting the millions more who see the signs on Piccadilly Circus postcards that still wing their way round the world. The new Hyundai spot – which has been the Sanyo space for the last 33 years – is the last of the spaces to rely on neon lights to get its message across.

Land Rover tease new Range Rover Sport R / RS – debuts at Goodwood (video)

The new 542bhp Range Rover Sport teased The idea of a more powerful Range Rover Sport – complete with the 542bhp version of the supercharged V8 from the Jaguar XJR and F-Type Coupe – has been around for quite some time, but it’s about to become a reality. Land Rover has revealed a teaser video for the new Sport R – which really shows no more than the spy video of the Sport R we had a year ago – but it does herald the imminent arrival of the new Sport R at the Goodwood Festival of Speed this month. With the 542bhp V8 Supercharged under its bonnet, the Sport R is likely to get much closer to the performance of the Porsche Cayenne Turbo, with a 0-62 mph likely to be well under 5 seconds.

Peugeot 2008 DKR heading for the Dakar Rally. Not that it looks much like a 2008

The Peugeot 2008 DKR (pictured) is heading for the Dakar Rally After steering clear of the Dakar Rally for a quarter of a century, Peugeot is back in the endurance rally game with the Peugeot 2008 DKR, a rally car that shares its name with Peugeot’s 2008 Crossover – but little else. Instead of the almost cutesy looks of the 2008, the 2008 DKR gets looks that could have come from Mad Max with a sinister-looking black paint job, just two doors, short overhangs for better obstacle negotiation, 37″ off-road tyres and a thumping great wing at the back. Unlike most cars that tackle the Dakar, Peugeot has decided that rear-wheel-drive is the way to go as it allows for bigger wheels and more suspension travel, rather than the four-wheel-drive preferred by the majority of entrants.