Quicksilver (2)lot 26-88397a 1 on 2040-parts.com

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Chevy Volt will do 230mpg

GM are claiming 230 mpg for the Chevy Volt The premise is that the vast majority of buyers for the Chevy Volt will do no more than 40 miles a day. Which just happens to be the range that the Volt has. So I suppose they could have worked out the cost of the electricity to fully charge the Volt, converted that in to the cost of petrol and come to the conclusion that it does 230mpg.

Infiniti Q50 Eau Rouge would get over 500bhp

Infiniti Q50 Eau Rouge would get over 500bhp The Infiniti Q50 Eau Rouge Concept was actually revealed in photos by Infiniti 10 days ago, but now it’s had a proper Detroit reveal and, although just a concept, it offers promise. Yes, the Q50 Eau Rouge is about Infiniti cashing some of the kudos they get from sponsoring Red Bull, so we get lots about the Q50 being inspired by F1, F 1 flappy paddles, F1 aerodynamics… But the fact is that the Q50 Eau Rouge does look promising and Infiniti has made a decent fist of adding go faster bits and bobs – including carbon fibre, inside and out – without making the Q50 look silly. But what’s most interesting is that the Q50 Eau Rouge perhaps has the potential to tackle cars like the Mercedes E63 and the BMW M5 if, and it’s still an if, it goes in to production.