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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

Audi R8 Spyder raises £620k for Elton John AIDS Foundation

Elton, David and the man from Audi with the chromed R8 Spyder The Elton John AIDS Foundation (EJAF) needs no big introduction from us, especially to regular readers. Quite simply, it’s an astonishingly generous charitable foundation founded by, and driven ever on, by Elton John, and it’s raised getting on for £50 million since Elton founded it in 1993, thanks in no small part to Elton’s generosity with his royalties (always making sure he has enough left over for flowers, of course). And as it’s Elton who’s the heart and soul of the EJAF, fund raisers tend to be a little more interesting than a bring and buy stall on the local village green.

Saab: ‘Game Over’ says Administrator Guy Lofalk

Saab Administrator Guy Lofalk says the game is over at Saab Court Administrator for Saab – Guy Lofalk – says they have reached the end of the road with Saab with no money and no prospect of GM agreement. The death knell for Saab has been proclaimed more times in the last year than a ‘journey’ from an X Factor contestant. But, according to the Swedish Court appointed administrator for Saab - Guy Lofalk  - the game is over.