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Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.

Concept Car of the Week: Hyundai HCD-1 (1992)

After a difficult start to the '80s, Hyundai thought of a new strategy to penetrate the American market and to compete with the industry leaders – Japanese manufacturers such as Toyota being the primary target. It came back in 1990 and set up the Hyundai California Design Center to develop cars just for 'Uncle Sam'. The center began with projects such as the Tiburon coupé and the Santa Fe off-roader, both being named after American cities.

Changes at Nissan Design

Nissan yesterday announced a series of changes within its higher-level design structure - with VPs responsible for design in Europe and America effectively swapping roles. Alfonso Albaisa, who became VP of Design at Nissan Design Europe's London-based studio in 2007, will be going back to Nissan Design America's San Diego studio as VP of Design. It marks a return to the West Coast for Albaisa, who originally joined Nissan in 1988.