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Ghosn wants to expand Daimler ties; calls alliance a ‘powerhouse'
Thu, 30 Sep 2010With chatter swirling about potential expansion of the Renault-Nissan alliance, CEO Carlos Ghosn on Thursday put his support directly into expanding the automakers' relationship with Daimler AG. “We know we have a powerhouse,” Ghosn said in a media roundtable at the Paris auto show. “When you add the R&D of Renault, Nissan and Daimler, we are the largest in the industry,” Ghosn said.
Nissan to alter design philosophy to attract females and younger buyers
Fri, 13 Sep 2013Nissan will transform its design philosophy in an attempt to reengage with its female and younger buyers, the carmaker's director of Global Upstream Planning Rachel Nguyen has revealed. Speaking at the Nissan 360 event in the US, she announced Nissan is planning new gender-specific concepts to explore what women expect from their vehicles. "When we study the ideal vehicle partner qualities that women customers want, we hear that they want vehicles with effective technologies, especially intuitive navigation systems," she said.
Webinars: Perceived Quality in the Digital Design World
Thu, 09 Jun 2011Car Design News hosted a new webinar with Icona Solutions yesterday, June 8th. Focusing on perceived quality in the digital design world, Icona Solutions' Dr John Maxfield explained how the company's aesthetica software – which enables design teams to gain early insight and resolve fit and finish issues – can improve perceived quality and craftsmanship. Hosted by Dr John Maxfield, Technical Director and Founder of Icona Solutions Ltd, the webinar demonstrates how aesthetica helps designers produce realistic images of real world products, including materials / color / finishes, with targets to allow early perceived quality reviews.