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Audi delivers R8 V10 to originator of #wantanR8 hashtag
Wed, 28 Sep 2011Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.
Win a Jaguar XJ and help the NSPCC
Mon, 09 Nov 2009Before anyone else in the world, how do you fancy owning the first ever new-generation Jaguar XJ? To coincide with the launch of its new XJ limo, Jaguar has teamed up with the National Society for the Prevention of Cruelty to Children (NSPCC), and hopes to raise £1m for the charity’s helplines by offering lottery tickets with the keys to the first XJ as the prize. Tickets cost £125 per entry, and along with the donation towards the NSPCC each entrant needs to answer three questions.
New Mercedes GLA teased on video
Tue, 13 Aug 2013Thye new Mercedes GLA (pictured) teased on video ahead of Frankfurt It was only last week we revealed that the latest iteration of the new Mercedes A-Class – the Mercedes GLA Compact SUV – would be making its debut at next month’s Frankfurt Motor Show in production guise. And now Mercedes are starting the tease. They kicked of late yesterday with a sketch of the new GLA, but as we’ve already seen the concept at Geneva, and designers sketches are not exactly the most reliable interpretation of the reality, we didn’t see much point in republishing them (you can see them on Mercedes Facebook page).