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Opel to shed upscale pricing in effort to win back core customer

Opel/Vauxhall is reversing its upscale pricing strategy and will make its cars more affordable to win back buyers, CEO Karl-Friedrich Stracke said. "We need to regain our traditional customer base," Stracke told the Automotive News Europe Congress in Monte Carlo on Thursday. "We moved Opel up too quickly.

Toyota's quake-hit Yaris plant offline for at least another month

Toyota's quake-hammered Miyagi assembly plant, which makes the Yaris small car for export to the United States, is expected to be offline for at least another month. Workers have completed repairs at the factory and restored electricity, but the facility cannot get supplies of natural gas, a person familiar with the situation said. The assessment underscores the long road facing Toyota and other Japanese automakers in bringing plants back into full operation following the deadly quake, which killed more than 11,000 people, ruptured gas lines, shutdown electric grids and snarled logistics across half the country.

Who's Where: Ken Okuyama parts company with Pininfarina

Pininfarina, the Turin, Italy-based automotive styling house, has announced that its design director, Ken Okuyama, has left the company. In a tersely-worded statement Pininfarina said, "The Company's decision comes as a result of the various external activities Ken Okuyama was carrying out beyond his responsibilities within Pininfarina." Ken Okuyama had been Design Director at Pininfarina since July 2005. During this time, Okuyama's most high-profile work was the Maserati Birdcage prototype, created to celebrate 75th anniversary of the Italian styling house.