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Worth a read: Wired's 'Why Getting It Wrong Is the Future of Design'

Wired has just published a series of short articles entitled 13 Lessons for Design's New Golden Age. While there are some interesting examples cited in the piece, the concluding article, ‘Why Getting It Wrong Is the Future of Design' by the former creative director of Wired magazine, Scott Dadich, feels like it has particular resonance for car design. Dadich's Wrong Theory uses disruptive examples from the world of art, plus his own experience of working at Wired, to explain how design goes through phases: establishing a direction, creating a set of rules that define that direction and finally someone who dares to break from that direction.

Supercar owners hire runway to find top speed

“What’s the point of owning a supercar,” some might say. “You’ll never be able to reach its full performance potential on the road.” And while that’s true, there is an alternative to risking your driving licence if you buy a car like the new McLaren 650S or Lamborghini Huracan. Essentially, someone hires a private runway, and invites a load of supercar owners to drive as fast as they can before running out of tarmac.

2010 Lotus Evora to start at $74,675

The 2010 Lotus Evora will start at $74,675 when it arrives in the United States in the first part of next year. The exotic mid-engine 2+2 sports car is powered by a 3.5-liter V6 rated at 276 hp and 258 lb-ft of torque. It rips from 0 to 60 mph in 4.9 seconds and tops out at 162 mph.