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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Ford eases V6 Mustang around Bristol track for 1,457 laps

As you may have expected, the team at Ford was able to run a V6-powered 2011 Mustang for at least 1,000 laps on the half-mile Bristol Motor Speedway track on Wednesday before running out of gasoline. In fact, the Mustang lapped Bristol 1,457 times before its 16-gallon fuel tank ran dry. The run was part of a marketing push touting the 31-mpg highway rating for the 2011 Mustang V6 and its six-speed automatic transmission.

Elio three-wheeler claims 672 miles on one tank of fuel

Elio Motors thinks its new three-wheeled vehicle will be the next big thing in transportation. Before your eyes roll out of your head, let's look at the claims. Top speed -- more than 100 mph.