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Toyota Prius plug-in to cost from £31k

Toyota Prius plug-in will cost £31k We thought it was probably too good to be true. When we revealed that the US price for the new Toyota Prius plug-in was 36 per cent more than a regular Prius, we did hope that price increase would apply to the UK too. Because if Toyota were to do the same in the UK, the plug-in Prius would have come in – after the taxpayer very generously chipped in a £5k subsidy for ‘eco’ cars – at a ‘buy’ price in the UK around £2.5k more than the non plug-in Prius.

VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Opel Mokka

Opel/Vauxhall has announced a new compact SUV, the Mokka, which sits between the Nissans Juke and Qashqai in terms of size, measuring 4280mm in length. The Mokka's exterior design continues the form language of the current GM Europe range with its drawn-back lamps, tapered DLO and sculptural rocker surfacing. Unpainted lower body protection, metallic-look guards, roof bars and a high ride height iincrease its 'rugged' image.