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Skoda confirms two new models

Skoda Vision D at Geneva - Skoda's new design direction It’s now got to the point with Skoda where the skip-on-wheels reputation of the ’70s and ’80s – and even the ‘Cheap’ VW tag of the ’90s and ’00s – has been completely eclipsed by the perception of Skoda as quite simply the maker of some crackingly good cars. Cars like the brilliant little Skoda Fabia vRS – which we’d take over the Polo GTI (much more character) – and the equally brilliant Skoda Yeti which, although it might not quite live up to Clarkson’s recent tongue-in-cheek assertion as the best car in the world is, nonetheless, exceptionally good. That change in perception is clear in the confident model range on offer from Skoda and the clever way in which it’s marketed.

Honda adds HFP package for 2013 Accord

The limited-edition Honda Factory Performance package for the Accord Coupe goes on sale Tuesday. It was first shown at the Las Vegas SEMA show in 2012. Honda says the package enhances vehicle dynamics and adds distinctive styling cues.

Top Hyundai UK Dealers honoured

Hyundai’s top UK dealers have been honoured with awards at an event in Frankfurt. Bristol Street Motors, Monaghan Brothers, Sandon Road Hyundai and J T Hughes won awards. There are lots of threads to making a brand succeed, and Hyundai’s stellar rise from budget ‘dofor’ to mainstream beating has meant weaving those threads together like a seamstress on a fine tapestry. From advertising to PR to product to showcase, the brand will only work if all the elements combine properly to convince car buyers there’s substance to the product.