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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Suzuki plans hybrid version of Kizashi

American Suzuki Motor Corp. says its Japanese parent is working on a hybrid version of the new Kizashi mid-sized sedan. The confirmation from spokesman Jeff Holland followed a report in the Nikkei business daily that said Suzuki Motor Corp.

Audi Q5 unveiled at Beijing

By Guy Bird Motor Shows 21 April 2008 10:22 How does the new Audi Q5 stack up in the metal? CAR Online is reporting from the Beijing motor show - and we pored over the newcomer and met its designers at a preview night. The Q5 looks refreshingly better than in the spyshots and artists’ impressions doing the rounds.