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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Connected Car Expo is coming to Los Angeles Auto Show

A day before the start of the LA Auto Show will be the Connected Car Expo, which will show us the latest in singing, dancing, electronic gadgetry and advances in infotainment. In addition to the two press days, November 19th promises to feature some big companies making some equally big announcements. Audi will unveil its A3 and S3 models with the first 4G LTE system built into a car, complementing its already Wifi-enabled offerings.

Pininfarina B0 at the Paris motor show 2008

By Guy bird Motor Shows 08 October 2008 11:18 The Pininfarina B0 (that's ‘B-zero’, not body odour) was one of the hidden gems of the 2008 Paris motor show. The full electric vehicle is arguably the first EV you’d actually want to buy for its design. By late 2009 you will be able to – almost unchanged from this show car – for circa £18,000, with plans for mass production to follow.