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CCS- American Iron and Steel Institute Challenge 2005

Transportation Design students from the College for Creative Studies in Detroit recently presented projects done in conjunction with the American Iron and Steel Institute (AISI). Three students were selected from the college to complete an internship: Chris Piscitelli, Sylvian Bryan and Sang Hoon Shin. They took on the challenge to design a 'functional, innovative and extreme-inspired vehicle that integrates environmental responsibility, cost efficiency and advanced steel materials.' Aside from the peripheral criteria, it is the 'extreme' theme that sticks, the brief satisfyingly encouraging students to really provoke with their imaginations.With the Challenge now in its 17th year, AISI puts its considerable resources to good use, Piscitelli, Bryan and Shin each receiving much support during their internship program, which includes producing scale models of their designs.

Peugeot EX1 EV takes on the Nurburgring & sets new electric car record

Peugeot EX1 EV Concept - a 'Ring-beater Peugeot has been busy celebrating its bi-centenary of late (as a company, not just a care maker) and a part of the celebrations of the anniversary was the creation of the Peugeot EX1 EV Concept we saw at the Paris Motor Show.. An EV Concept in this day and age would, you might reasonably expect, be a little less than exciting. Something to run around the centre of town in or a delivery vehicle for urban businesses, perhaps.

So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.