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Lotus Europa becomes Proton Lekir
Tue, 07 Dec 2010The Lotus Europa-based Proton Lekir Concept Lotus tried to make the 2006 Lotus Europa fulfil the same role in its lineup the original Lotus Europa did in the sixties – a bigger version of the main range. In the ’60s it worked – to a degree – but the 21st century iteration of the Europa was not a huge success. The trouble with the Europa was that buyers seemed to perceive it as what it was – a stop-gap before the Lotus Evora arrived.
Lotus CEO Dany Bahar on the crisis at Lotus Cars
Tue, 17 Apr 2012Lotus chief executive Dany Bahar has laid bare the business position at Lotus Cars since the takeover of parent company Proton by Malaysia's DRB-Hicom. Norfolk's sports car maker has been buffeted by rumours of financial crisis and looming collapse since development was frozen by the new owners (click here for our coverage of the crisis at Lotus. CAR scored an interview with Bahar at the Hethel headquarters yesterday afternoon. He was abroad at the time of last week's media maelstrom, when rumours and slurs flew around about the state of Lotus's finances.
Porsche uses phone-formatted bar codes to connect with customers
Tue, 12 Jul 2011Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.