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Call For Widespread Use of Anti-Crash Car Tech
Tue, 25 Mar 2014THE insurance industry’s research centre, Thatcham Research, has said that thousands of lives could be saved if there were Government incentives for drivers buying cars with anti-crash technology. According to the organisation, initial UK market data shows cars equipped with autonomous emergency braking (AEB) have 18% fewer third-party injury claims. Thatcham's chief executive Peter Shaw has called for support for his company's Stop the Crash campaign, which plans to ask the Treasury to introduce and fund a £500 incentive for those choosing to buy new cars with AEB fitted.
Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving
Fri, 09 Aug 2013Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.
Winners of the 2013 Michelin Design Challenge announced
Tue, 22 Jan 2013Michelin presented the three winners of the 2013 Michelin Challenge Design at its private Designers' Reception during of the North American International Auto Show (NAIAS) in Detroit's Renaissance Center. A jury of automotive designers and industry experts picked the winners from the 15 finalists that best explored how design contributes to and impacts the ongoing effort to develop more efficient vehicles, while keeping the emotional side of car design front of mind. This year's top three finalists are Jorge Biosca (Spain), Liu Shun (China) and Song Wei Teo (Singapore).