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Jaguar F-Type Coupe is ‘Good to be Bad’ for Super Bowl Advert (video)

The Jaguar F-Type Coupe is #GoodToBeBad Back in November we revealed that the Jaguar F-Type Coupe was going to feature in an advert – Rendezvous – during the Super Bowl in the US as Jaguar look to bring attention in the States to perhaps the most impressive Jaguar in a generation or two. Focusing on the predilection of Hollywood directors to cast British actors as villains, the new F-Type Coupe Super Bowl advert features Sir Ben Kingsley, Tom Hiddleston and Mark Strong as archetypal British villains, with the new Jaguar F-Type front and centre. The advert suggest that Brits make the best villains because they sound right, are more focused, more precise, always one step ahead, have a certain style, an eye for detail and are obsessed by power.

Groups form coalition in effort to replenish the Bonneville Salt Flats

An effort to save the historic Bonneville Salt Flats in Utah is under way with a salt replenishment program to permanently preserve the land. The national landmark is an essential piece of American motorsports heritage, as scores of world land-speed records have been set on the unique formation. The densely packed expanse of land is the dried remnants of a huge prehistoric lake.

Lincoln MKC [w/Gallery]

Lincoln has unveiled its new MKC concept at the 2013 North American International Auto Show (NAIAS). The brand's first-ever small vehicle, which signals its intention to enter the industry's fastest-growing segment, continues Lincoln's design language first seen in the MKZ. The signature split-wing grille integrates the headlamps and sits above a broad horizontal air intake and underbody protection while a large panoramic roof runs along the length of the car.