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New Lotus Elite: Top-Down +video

New Lotus Elite (2014) Top Down I think we’ve just about got over the surprise of a New Lotus Elite dropping from a clear blue sky in the week before the Paris Motor Show. What we still haven’t completely got our heads around is the plethora of models subsequently revealed at the show itself. Yes, we were expecting the new Lotus Esprit – even if we reckoned we might have got that wrong after the New Elite showed up – but we hadn’t reckoned on the new Elan, the new Eterne and the new Elise as well (never mind a City Car concept).

VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Suzuki Cervo

Suzuki is a relatively low-key brand without the variety of models nor media exposure afforded by rivals, so it might be surprising to learn that over the past fifty years they have not had an annual loss, while their growth rate in Europe since 2000 is on a par with Toyota's. With sales figures now snapping at the heels of Renault, Suzuki has just launched the Cervo, a new car for the K-class segment in Japan. The Suzuki Cervo follows the popular Grand Vitara and award-winning Swift, and has also been dubbed stylish and sporty.