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Lincoln opens first dedicated design studio for 40 years

Ford has opened the first dedicated Lincoln design center for 40 years in Dearborn, Michigan, as part of its ongoing brand reinvention. Last August Ford announced it would be creating the studio for its luxury brand as well as increasing spending, giving it unique interiors and powertrains in an effort to differentiate it from the core Ford offerings. The Lincoln Design Studio has been built on the campus of Ford's Product Development center and houses designers, sculptors, modelers and engineers who make up part of a larger Lincoln Product Development team that will create four new Lincoln vehicles by 2015.

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Ssangyong Wz concept (2007): first official pictures

By Ben Pulman First Official Pictures 11 September 2007 09:23 Really, a good looking Ssangyong? Compared to an Alfa Romeo 8C Competizione, no. But if you compare the Wz concept to Ssangyong’s previous offerings then it’s a bit of a stunner.