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CAR interviews Mazda design chief Ikuo Maeda (2010)

By Tim Pollard Motor Industry 02 September 2010 13:30 CAR has been out to Italy to see the world premier of the new Mazda Shinari concept car. It's the car that ushers in chief designer Ikuo Maeda's new Kodo design mantra, a sharper, faster stylistic treatment that will take over from Laurens van den Acker's Nagare vision. Maeda is the first Japanese design boss for a generation – it seems that Mazda has looked within after a series of European creative brains who each stayed for five years or less, arguably not long enough to see through any substantial aesthetic change.

New Peugeot 208 production cut as sales disappoint

Peugeot is cutting back on production of the new 208 as its sales fail to reach expectations, just six months on from launch. It’s not enough when Europe is ion the midst of an economic crisis and car buyers are polarised between ‘budget’ cars that offer more for less than mainstream offerings and ‘Premium’ models that are bought on the back of a preconceived notion of more kudos. That leaves car makers like Peugeot (and Renault, Citroen, Vauxhall, Ford, Opel, Fiat…) between a rock and a hard place, unable – or unwilling – to compete with the offerings from Korea and saddled with a brand that doesn’t have the ‘class’ of an Audi or a BMW or a Mercedes or even a VW.

Audi Q7 3.0 TDI quattro 204PS arrives in the UK

Audi Q7 3.0 TDI quattro 204PS now available Audi has launched the Q7 3.0 TDI quattro 204PS in to the UK with 39.2mpg and reducing CO2 to 189g/km. Starts at £39,995. A less powerful engine for the Audi Q7 isn’t the first thing that jumps to mind as the right way to go, but Audi thinks there’s a market.