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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

Saab on the road to independence

You’ve got to feel for Scandinavian car makers Saab and Volvo. Both swallowed up by big US car makers, and both now being abandoned in a vulnerable position after years of integrating their once independent products in to their parents infrastructure, they must wake up every day wondering if this is the day it all goes bang. Ford is simply trying (increasingly desperately) to off-load Volvo, but GM, which is in a much more precarious position than Ford, has now abandoned its Swedish child in a desperate attempt to appease Congress and survive.

Aston Martin One-77 (2009) wins top design prize at Villa d’Este

By Tim Pollard (photography by Mike Goodbun) First Official Pictures 27 April 2009 10:39 It’s having a long drawn-out gestation, but Aston Martin’s One-77 supercar made its world show debut at this weekend’s Villa d’Este, where it scooped the top prize for concept cars and prototypes. We’ll forgive you if you thought the One-77 had already been unveiled, but the car at Geneva was a technical cutaway rolling chassis – the first finished car is the one show in our photos above. The One-77 won more than 30% of the votes among the eight cars entered in its category.