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Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

Visual arts students vs. in-car technology

The automobile's natural technological evolution has gone from basics like wipers and headlights to high-tech infotainment systems that map your route, locate the nearest Starbucks, report weather and traffic, and stream personal music libraries. Yet many of these systems are difficult and distracting to use. So we wondered: Of the infotainment systems out there, is there even one achieving its connectivity goals better than the rest?

England to ban car park cameras?

Static cameras and ‘spy cars’ fitted with video surveillance equipment could be banned in England following communities secretary Eric Pickle’s statement that he wanted to “rein in over-zealous and unfair rules.” The government isn’t looking to eradicate parking enforcement altogether, however. The coalition stated that traffic wardens armed with cameras would be able to carry out the task instead, potentially at a reduced cost to the state over the current setup. On Bing: see pictures of the craziest double-yellow lines If drivers could stop on double yellow lines, parking chaos would ensue These fixed cameras and moving camera cars have issued more than £301 million worth of fines in over 10 million separate cases during the past five years, according to the Conservative party.