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Lotus Elise S Cup R poised for US consumption

Lotus can’t sell its road cars in North America anymore (dang safety regulations!), but that won’t stop them from sending some hardcore track vehicles here for the true enthusiasts. Enter the Lotus Elise S Cup R. The Cup R variant of the Elise sports a 1.8-liter four-cylinder engine, delivering 217 hp and 181 lb-ft of torque with help from a Magnuson R900 supercharger.

CAR reader reporters at the London motor show

CAR sent four reader reporters to the London motor show 2008. Check out their musings and rate their efforts at CAR Online By Tim Pollard Motor Shows 25 July 2008 12:45 A team of CAR reader reporters joined us at the international press day of the London motor show earlier this week – and you can now rate their reports live on CAR Online. You might be familiar with their user names: asp, carcare, jacomoseven and Sandy T won an exclusive competition at CAR Online to win golden tickets to media day, and they rubbed shoulders with the world's media as cars like the Lotus Evora, Honda OSM and Ford Focus RS were unveiled.

Lexus takes Gen XY on a 'Dark Ride'

Lexus' small CT 200h hybrid won't go on sale until February, but a short online movie called Dark Ride is already promoting the vehicle and reaching out to younger buyers. Lexus and its ad agency, Skinny, aim to generate excitement among consumers 16 to 44 -- known as Gen XY. That demographic is a far cry from the median age of Lexus' owners -- 57.