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Dodge debuts new emblem

With Ram and Dodge going their separate ways, the Ram brand is keeping the distinctive ram's horns logo that adorned Dodge vehicles. That left the Dodge brand to search for a new symbol as it tries to reinvent itself as a sporty, youth-oriented brand -- without pickups. So Dodge CEO Ralph Gilles adopted the twin red slashes of Chrysler Group's performance cars, seen on SRTs and R/T models.

Lexus LF-LC Coupe heading for production

It looks like the impressive Lexus LF-LC Concept is heading for production as Lexus tries to inject some sportiness in to their brand. The stunning Lexus LF-LC Concept we saw at the Detroit Motor Show in January was certainly the most impressive Lexus concept for some time, although Lexus made it clear it was just a showcase of what their US designers were capable of envisaging. But we thought at the time that the LF-LC had potential as a proper halo coupe for Lexus (ignoring the stand-alone, madly priced LFA) that could be brought to market as an LS Coupe – the Lexus LC, perhaps?

Toyota Prius C (the new small City Prius) leaks out

Toyota Prius C Leak - scanned from a brochure Toyota are busy growing the Prius range in to a sub brand in all but name. We’ve got the regular Prius and the Toyota Prius+ (and Prius V and plug-in Prius), and now, following the concept reveal at Detroit, we get the Prius City Car – the Toyota Prius C. The Toyota Prius C has leaked out via a brochure scan from Japan and, although European specs may be a bit different, we get the first proper look at Toyota’s baby Prius.