Raybestos Frc11170 Rear Brake Caliper on 2040-parts.com

Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

Audi A7 breaks cover

This is Audi's new A7--the sleek, upmarket liftback previewed by the Sportback concept at the 2009 Detroit auto show. The A7 aims to provide the company with a stylish but practical rival to contemporary four-door luxury cars such as the Jaguar XF and the second-generation Mercedes-Benz CLS. Revealed at a gala presentation in Munich on Monday, the A7 is the second liftback model launched by Audi recently, following the smaller A5.

Coventry University MA Degree Show 2006

MA students from UK's Coventry University Automotive Design course presented their annual MA degree exhibition earlier this month. The Show, entitled 'Icons', which this year revolved around the central theme of designing tomorrows automotive 'Icons', displayed the students' work at Coventry's Transport Museum. Patrick le Quement, Renault's senior vice president of Corporate Design presented the Corus Award for 'Best Vehicle Design', which was awarded to Dev O'Nion who won for his design concept 'Apto Sapor.' O'Nion's project - an interior design concept - was inspired by organic themes in nature - what he called 'Natural Design' - to create a harmonious interior; a blend of the natural, biological and technical.