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Video: Jaguar's Julian Thomson on the importance of design values

Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.

Rolls Royce Wraith for Forza 5 – the first video game Rolls Royce

The Rolls Royce Wraith joins Forza If you play Forza Motorsport 5 for Xbox One, you have the choice of seemingly endless cars and tracks in wonderful detail, with the focus on performance and thrills. So a Rolls Royce may not seem the most obvious choice of a Forza car, but with RR’s belief that the new Wraith offers a great driving – and luxury – option, they’ve taken the step of joining the world of video games. Developed by Turin 10 Studios, Forza Motorsport 5 gets an all-new graphics engine that brings realism to a new level, and that suits the Rolls Royce Wraith just fine.

Toyota Prius: Less polluting than a farting sheep

Toyota Prius - less polluting than a farting sheep Regular readers know our point of view on the whole man-made global warming theory. Tosh. Utter tosh.