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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

European new car sales in record LOW

European new car registrations have plunged to their LOWEST level on record after slow August sales reversed an upturn in July. Registrations of 7,841,596 new cars between January-August 2013 marked a new low for the European new car market of 27 countries – so few cars have never previously been recorded since records began in 1990. 2013 UK new car sales forecast revised upwards European new car sales continue to struggle The UK new car market is the sole exception: so far this year, new car registrations have risen 10.4%, compared to the European decline of 5.2% in the same time period.

2012 Honda Civic faces limited recall for possible fuel leak

Honda is recalling 1,156 copies of the redesigned 2012 Civic because of a potential fuel leak. A mechanical seal in the fuel line on some vehicles was misplaced during assembly, leaving a gap where two segments of pipe attach and allowing for the potential of leakage. No injuries or fires have been reported in relation to the glitch, and most of the affected vehicles are still in inventory and will be fixed before going up for sale.