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Now it’s the turn of Hyundai to take a swipe at GM’s marketing

Hyundai's 2012 Super Bowl Advert (video below) With the news that General Motors are to pull out of Super Bowl advertising Hyundai steps up to tell GM they’re wrong. It’s really not been GM’s week. Last week they came out and told the world that ads on Facebook aren’t worth the advertising cost and that they were pulling their spend from the (now) newly floated social media site.

Survey reveals in-car climate clashes

CLIMATE change isn’t just leading to arguments in politics – it’s causing heat in cars, too, because it seems men and women simply can’t agree on what temperature to set. A new study from Kwik Fit has revealed that 52% of couples whose cars have air conditioning argue over what temperature to set it at, and it’s usually men who want it cooler than their female companions. And as many as 250,000 drivers across the country say their air-con preferences are so different to their partner’s that they simply have to keep the system turned off to avoid bust-ups.

Lincoln MKC – it’s an upmarket Ford Kuga: 2013 Detroit Auto Show

Ford has revealed the Lincoln MKC Concept at the Detroit Auto Show, a titivated upmarket offering based on the Ford Kuga. Despite strong sales on the other side of the Pond, Ford is struggling in Europe – just like every other mainstream car brand – and they’re probably ruing the day they decided to unravel their Premier Auto Group, selling off Aston Martin, Volvo and – their biggest mistake – Jaguar Land Rover. Which means that if Ford want to get back in to the – potentially very profitable – realm of premium cars again they’re stuck with doing it with one of their ‘brands’.