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Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.

College Exhibition Photo Galleries

Car Design News reports on upcoming new talent from the leading design schools in more depth than any other source. We are continuing our coverage this week with a photo gallery featuring over 100 photos from the 2007 Art Center College of Design Spring Degree Show. Read the full reports below, or click on the 'Photo Gallery' tags to go directly to the galleries.

Stop buying new cars says government adviser

People should stop buying new cars and drive their old ones until they’re beyond repair, says a top government adviser. This news, reported by the Daily Telegraph, comes a day after we reported that new cars sales figures have hit a six-year high. On Bing: see pictures of scrap cars Find out how much a car over 10-years-old costs on Auto Trader Chief scientific adviser to the government’s energy department, David MacKay, said “car manufacturers love us to buy a new car every few years” and that Britain needs to end its throw away culture.