Raybestos Wc37453 Rear Left Wheel Brake Cylinder on 2040-parts.com

Audi lights up for the shortest day

AUDI UK has created a stunning series of low-light photos to celebrate its success this year, just in time for the shortest day of the year. The seven photos use a technique called ‘light painting’, where a stationary object in the dark is lit up by a small hand-held light to selectively brighten areas over a long exposure period to eventually create an unusual-looking end result. To the trained eye it looks like Audi has supplemented the photographer’s torch with static lighting to increase the beauty of the end result, but there’s no doubting their success.

BMW i: the new electric car sub-brand launched

I spy something... beginning with i. That'll be the name for BMW's new sub-brand for its forthcoming electric vehicles (both pure EV and hybrid), announced today. Think of i as BMW M - a sub brand for the internet-savvy, eco-conscious, city-dwelling new premium car buyer. BMW's new sub-brand was launched with a live-streaming web conference from the BMW Welt complex in Munich on 21 February 2011.

Volkswagen iBeetle takes iPhone integration to another level

When we’re all walking round with Smartphones that possess the sort of computing power only a major desktop could offer just a few years ago, it makes sense for car makers to tap in to that power to control functionality and Infotainment in their cars. Which is why Volkswagen has rolled out the iBeetle at this week’s Shanghai Motor Show with a level of integration with Smartphones from Apple, and that previews a roll-out of Apple integration from VW, offering far more functionality and control than we’ve seen before. Or at least that’s the VW claim.